Pre-Press Guide
Pre-Press Guide
The goal was to be able to translate a series of written instructions into a predominantly visual and communicative piece. The information had to list and explain the steps in preparing design work to go to a printer for commercial or offset printing.
I created a clutch with the printing content split into three parts, distinguishable by the separate colors. You can open up the clutch and have access to all the information easily with a simplified pocket design and the booklets in descending order but color-coded with prismatic colors and sets of text to visually understand the beginning and the end.
The creation of this guide was an exploration of craftmanship and development, discovering new ways to present information through a visually different and fun expression of information and color.